About
Needle & Pen webshop
UX & UI Design
Designing the Needle & Pen webshop consisted of creating a simple yet inspiring design across the storefront and all other sites. The webshop is multilingual, so the design had to work for both languages. After creating the site I also had to implement everything.
When designing a webshop the usability and overall user experience can be crucial in whether or not the visitor decides to stick around and actually end up placing an online order. There are many things to consider as a ui and ux designer along the way, so that none of the steps from landing page to order confirmation becomes an issue.
The design ended up being a simple design with dusted colors but with a lot of contrasts. This way it is easier to draw attention to and make the images stand out. These are particularly important on a website that sells products.
Responsive Design
The entire webshop is designed to be responsive across all platforms. More and more people are primarily using their mobiles, so it is very important that the site it optimized for a variety of devices rather than just desktops. Even though the design changes from device to device the overall design is still consistant, so that the users always know that they are visiting the same page no matter their choice in device.
Similarity & Recognizability Across All Pages
The same fonts, colors, headings and setups are used across all pages. This gives the user a smooth experience when clicking around different pages on the site. The header and footer are also globally the same throughout the site.
Webshop Storefront
Designing the store itself for the webshop contained everything from displaying multible products, to how to display each single product when clicked. Also in regards to what filterable options the user should have to refine the user experience.
Creating Templates
Part of actually implementing the design also ment creating every page and product. In order to do this, I created a series of templates that could be used across all sites to keep a consistant design in practise every time on all pages.
Technical Setup
Setting up the webshop meant everything from security and SSL certificates, to FTP settings and managing the sites SEO. And even though the pages is build using CMS wordpress, a lot of custom CSS and PHP went it to implementing the right design.
Needle & Pen
All of the digital designs and patterns on the Needle & Pen webshop are created with love and a passion for great design. So the website needed to portrait that beautifully.
Get in touch
If you have any questions please do not hesitate to contact me below!
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