About
MAMAMILLA
Tags & packaging
As part of MamaMillas 2021 Collection (that I also designed, check design here) I was in charge of designing tags and packaging for the products.
Vision
I wanted the design to match MamaMillas new overall visual identity with a calm and soft feel. I also wanted to create something different for the packaging of some of the products. I put some extra time, thoughts and effort into the packaging og baby cuddle cloths and swaddles. Playing with textures, cutouts and elements relevant to the target group of mothers.
Pricing tags for MamaMilla 2020/2021 collection
Front and back design of tags for products. The barcode and information is sticker-based for each individual product. This way the main tag can be used for all products.
I took over from a previous designer, and changed the design to match the newly created logo and visual identity.
This is the result of the tags: front and back.
Cuddle cloths front
Cuddle cloths back
Swaddle front
Swaddle back
Initial draft for packaging for cuddle cloths package of 3.
The vision behind the design was to use the feathers that are the main part of the print on the fabric. This was to have the colors of the cloths come though the packaging.
Initial draft and vision for packaging for swaddles.
The vision behind the design was to have the owl figure be swaddled and have the box be open, so the actual swaddle fabric would come through. Therefor letting each owl be swaddled in each color design.
Final designs ended up with white print instead for at softer feel.
The swaddles turned out cute and your are intuitively able to see that the products is for.
The satisfaction of receiving a batch of the final products.
On the back of the clothes I had drawn a step-by-step how to swaddle your baby using the logo owl as the baby being swaddle, to make the design very personal for MamaMilla.
If you are looking for someone to design your packaging, you are welcome to contact me.
