About
MAMAMILLA
Baby Collection 2021
In 2021 I was in charge of designing MamaMillas newest baby collection. Below are some examples of my work with the collection. If you are interested in more references with MamaMilla you can also check out my logo design or my labels and packaging.
Vision
MamaMillas logo and main symbol is an owl, and their core product is a babynest. The rest of their products revolves around soft products for babies, like beddings, pillows and bed bumpers. So making the decision to use feathers as the main print in the collection was pretty natural and intuitive.
In contrast to some of their previous collections prior to my employment, I wanted to focus on a very soft and calm color palette.
The 3 shades of blue and the 3 shades of rose in the print, are the same shades that continue throughout the whole collection. Everything can be mixed and matches. Both color palettes of rose and blue are accompanied by a soft and warm cream white.
A mix of products just perfect for a little baby girl – or boy.
A WIDE VARIETY OF PRODUCT DESIGNS
Baby Sway – ‘Slyngevugge’
Pacifier Hangers
Bed Bumper – Snake version
Bed Canopy
Babynests
MamaMillas core product is their babynest. This is where the company and brand originally started.
Examples of babynests in the ‘Feather Collection 2020/2021’
Activity Hangers for Babynests
Artwork
Product
Artwork
Product
Bedding
Final product – dark blue baby bedding.
Final product – blue feathers baby bedding.
pram pillows
Artwork
Final product
Final product
Bed bumper - dog version
Artwork
Feather Print – Rose
Product
Examples of digital Artwork for production
Parts of the digital tech packs for e.g. activity hangers.
.
nursing pillows
Artwork – Blue Feathers
Product – Blue Feathers
Artwork – Rose Feathers
Product – Rose Feathers
Muslin cloths & Swaddles
The vision behind the design was to use the feathers that are the main part of the print on the fabric. This was to have the colors of the cloths come though the packaging.
changing mats & clutches
The 3 shades of blue, and 3 shades of rose in the feather print are the same colors that continue throughout the whole collection. Everything can be mixed and matched across products.
nursing pillows
Digital Art Work – Blue Feathers
Final Product – Blue Feathers
Final Product – Rose Feathers
Digital Art Work – Rose Feathers
examples of digital tech packs for production
Parts of the digital tech packs for e.g. babynests.
.
If you are curious about more of my work with this collection, you can take a look at my work with designing labels and packing or logo design.
